Jatinder Singh Durhailay Models for Louis Vuitton

Jatinder Singh Durhailay is turning heads as he dons his turban in a new ad campaign for luxury brand Louis Vuitton!

This ad campaign has surfaced just weeks within Waris Ahluwalia’s Gap ads. From our research, it seems the Louis Vuitton ad may be older, however, with the costumed look, there was less buzz…till now that is!

Jatinder Singh Durhailay has an adorned turban making it a piece of the look rather than a part of the man, but we can let that slide for high fashion. Outfits contain grand paisley prints and accessories are quite regal. The overall aesthetic of this photo shoot is quite Desi. In that case, it is only fitting to use Durhailay.

Adding to the Desi vibes is the make-up. Black kohl lines Jatinder Singh Durhailay’s eyes and his mustache is artfully curled.

This is definitely a step in the right direction to integrating turbans into mainstream media and allowing them to no longer be foreign or ridiculed. Shout out to Jatinder Singh Durhailay! #sardarswag